Portfolio
Showcase
PR & Communications
Brand Email
Crisis Recovery Message
Crisis communications email drafted to rebuild audience trust after a failed event by acknowledging past issues, outlining improvements, and re-engaging loyal attendees.
Press Release:
Celebrity Partnership
Press release announcing a cause-driven brand partnership between Culver’s and Giannis Antetokounmpo, highlighting community impact and media-ready storytelling.
Media Advisory:
Event Promotion
Media advisory to promote the Lexington Children’s Museum’s annual Night for the Museum fundraiser, driving awareness of the event, sponsors, and community impact.
Digital Media & Design
Business Rebrand
(Adobe Illustrator)
Mascot-led rebrand for a local ice cream shop, focusing on cohesive visuals and scalable branding across physical and digital touchpoints.
Logo Design
(Adobe Illustrator)
Ice cream shop logo redesign emphasizing clarity, cohesion, and modernized color while maintaining the original brand identity.
Magazine Ad
(Adobe Illustrator)
A print ad repositioning Capri Sun for adults by pairing childhood nostalgia with the brand’s shift toward healthier ingredients.
Artist Poster
(Adobe Illustrator)
Poster series exploring typography, color, and geometric composition to visually interpret multiple Vince Staples albums while maintaining a cohesive artist-driven aesthetic.
Icon Design
(Adobe Illustrator)
Unified icon system designs representing Chicago landmarks, balancing realism and simplification to communicate the city’s architectural identity through consistent form and color.
Digital Portrait
(Adobe Illustrator)
Vector-based digital portrait created to explore color blocking, layering, and simplified form while maintaining visual likeness and depth.
Web Design
Website Prototype
Figma
Website Prototype
Figma
404 Error Page
Adobe Photoshop
Brand-driven website prototype focused on visual identity, messaging, and user flow.
Website prototype translating brand identity into a clear, cohesive digital experience.
Conceptual 404 error page designed for Red Bull, using brand voice and visual storytelling to turn a navigation error into an engaging user experience.